"It's no secret that AT&T and T-Mobile's rivalry has intensified significantly over the last half year or so. AT&T not only unveiled an ad campaign around T-Mobile's so-called Un-Truths late last year, but it also sued its rival over T-Mobile's new Switching tool, and it even brought complaints of false advertising to the National Advertising Division (NAD). The NAD has now officially responded to the complaints, agreeing that T-Mobile might have gone a bit too far with some of its recent claims."
"During the announcement of its new plans last year, T-Mobile claimed that AT&T and Verizon combined had raised prices ten times over the previous two years. The Un-Carrier also made several additional claims during this launch window regarding its rivals' pricing behavior, its own satellite connectivity, and its track record on price increases. Starting with the claim that AT&T and Verizon raised prices a dozen times, the watchdog determined that the assertion was exaggerated and could not be directly substantiated."
AT&T filed complaints with the National Advertising Division challenging multiple recent T-Mobile advertising claims. The NAD reviewed assertions about competitors' price increases, T-Mobile's satellite connectivity, and T-Mobile's own pricing history. The NAD found some claims—such as that AT&T and Verizon raised prices a dozen times—exaggerated or not directly substantiated, while other claims were reasonable and supported. The NAD recommended adjusting unverifiable statements. T-Mobile has clarified intentions to appeal the decisions it disputes. The actions follow an intensified rivalry that included ad campaigns, a lawsuit over a switching tool, and public advertising confrontations.
Read at Android Authority
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