""Artists are central to how audiences connect with culture today, and our Artist Franchise product creates meaningful ways for brands to show up alongside them," said Melissa Sofo, VP, US sales, Vevo."
""Through Artist Franchise, brands can align with artists both during a culturally relevant moment - and beyond, driving deeper connections with loyal fanbases, sustained engagement, and continued audience growth.""
Vevo is evolving its approach for the 2026 Upfront season by introducing bespoke, high-impact offerings that cater to the increasing demand for tailored brand solutions. New products such as 'Artist Franchise' and 'Attention Guaranteed' are part of the Vevo Evolve suite, which provides flexible access to premium inventory. The Artist Franchise offering allows brands to connect with culturally relevant artists, significantly increasing its sales. Vevo's strategy emphasizes immersive experiences over traditional presentations, enhancing connections between brands, artists, and audiences.
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