To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers
Briefly

In recent years, corporate strategies have been significantly influenced by economic challenges leading to a focus on immediate financial performance. The current environment, characterized by tariffs and subdued economic growth forecasts, has prompted executives to again resort to cost-cutting measures and price increases as primary tools for managing short-term financial pressures. This trend of reactive decision-making highlights the tension between immediate needs and the necessity for long-term strategic thinking in responding to economic turbulence.
Corporate responses to challenging economic conditions have increasingly been shaped by a focus on short-term tactics like cost cuts and price increases as executives prioritize immediate financial results.
Economic turbulence typically leads to reactive decision-making in corporations, with executives fixating on quarterly earnings rather than long-term strategic planning.
Read at Harvard Business Review
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