The Science-Based Marketing Approach That Doubled My Revenue

"We've never had more ways to reach people, and yet it's never been harder to actually stick in their minds. Messages flash by. Feeds refresh endlessly. Ads disappear the second you scroll. But the things we can touch, hold, and spend time with ... those linger. They're processed differently by the brain, and they're recalled more clearly after the moment has passed."

"Roughly 76% of consumers say they trust direct mail, compared to just 43% who trust ads on social media. Every generation sees mail as more trustworthy. The best results come from integrating print with digital. Mail creates credibility and emotional connection. Digital reinforces that message and makes it easy to respond."

"Some of the biggest brands in the world have quietly come to the same conclusion. Walmart launched its first-ever home catalog just a few months ago on the heels of J.Crew and Patagonia bringing theirs back. Nordstrom returned to mail with a new piece this past Christmas that's fully interactive - complete with stickers!"

Direct mail has experienced a resurgence as major brands recognize its superior effectiveness compared to digital-only strategies. Physical materials are processed differently by the brain, resulting in better recall and comprehension than digital messages. Consumers across all generations trust direct mail significantly more than social media advertising. Leading companies including Walmart, J.Crew, Patagonia, Nordstrom, and IKEA have reintroduced print catalogs and mailers alongside their digital efforts. The most successful marketing approach combines print and digital channels, where mail establishes credibility and emotional connection while digital reinforces the message and facilitates response. This integrated strategy has proven highly effective, with one company growing from $60 million to nearly $120 million in annual revenue.

Read at Entrepreneur