"In a moment that bridges sport, culture, and craftsmanship, LeBron James and Hennessy have once again joined forces to launch the Hennessy V.S.O.P Limited Edition by LeBron James, a striking collector's release that will debut globally in October 2025. The collaboration marks the next evolution in a partnership that began in 2024-one that merges LeBron's timeless influence with Hennessy's 260-year legacy as the world's leading cognac."
"At the heart of this exclusive edition is LeBron's signature "crowning" gesture-a symbol of leadership, elevation, and triumph that has become synonymous with his career. The gesture now lives on in vivid form, reimagined across the sleek orange bottle that defines the collection's visual identity. The color choice reflects LeBron's dynamic energy and his ability to electrify every space he enters, from the basketball court to global cultural arenas."
"The color choice reflects LeBron's dynamic energy and his ability to electrify every space he enters, from the basketball court to global cultural arenas. The vibrant orange hue also evokes the warmth of celebration-a signal that this cognac is made to be shared. It's designed for the moments where people gather: game nights, dinner parties, or quiet evenings among friends. From courtside to cocktail hour, it's a bottle that embodies the art of connection."
LeBron James and Hennessy will release the Hennessy V.S.O.P Limited Edition by LeBron James globally in October 2025, building on a partnership that began in 2024 and uniting LeBron's influence with Hennessy's 260-year cognac heritage. The limited-edition bottle features LeBron's signature "crowning" gesture and a bold orange design that signals leadership, energy, and celebration. The design emphasizes shared moments, intended for gatherings from game nights to cocktail hours. A cinematic campaign titled "The Second Decision" references the 2010 viral moment to reframe the collaboration as a statement about legacy and cultural impact.
Read at stupidDOPE | Est. 2008
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