"The Meruelo Group announced the appointment of Ronn Nicolli as Chief Marketing and Experience Officer, a newly created role that underscores the company's commitment to elevating its hospitality and entertainment brands. Nicolli will oversee brand strategy, marketing, and guest experience initiatives across the company's diverse portfolio, with particular focus on flagship properties SAHARA Las Vegas and Grand Sierra Resort and Casino in Reno, Nevada."
"The New Role: Marketing Meets Experience Design In his newly created position, Nicolli will lead the development and execution of innovative marketing and experiential strategies designed to deepen customer engagement and drive growth across multiple markets. This integrated approach: combining traditional marketing with experience design: reflects current hospitality industry trends where successful brands must deliver cohesive journeys that extend far beyond initial advertising touchpoints."
The Meruelo Group appointed Ronn Nicolli as Chief Marketing and Experience Officer to lead brand strategy, marketing, and guest experience across its hospitality and entertainment portfolio. The role emphasizes flagship properties SAHARA Las Vegas and Grand Sierra Resort and Casino in Reno, Nevada. The position integrates traditional marketing with experience design to create cohesive customer journeys that extend beyond initial advertising touchpoints. The strategy targets evolving consumer expectations in food and beverage and hospitality by prioritizing authentic, memorable experiences to deepen engagement and drive growth across multiple markets. The appointment signals focused investment in brand development and experiential innovation for competitive advantage.
Read at Food & Beverage Magazine
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