Many organizations in the design and innovation sector work behind the scenes without recognition. Companies like Corning and GORE-TEX are famous, but many others, like Chang Robotics, provide essential innovation without public acknowledgment. With over 239,000 U.S. manufacturing organizations, the majority having fewer than 500 employees, the challenge lies in gaining visibility without breaching confidentiality agreements. Strategies include telling success stories by categorizing clients and framing challenges and impacts without naming them, allowing for effective sharing of achievements while maintaining privacy.
One of the most effective strategies is to frame your achievements by category, not by client. Rather than revealing client names we describe the following: the type of client, the challenge solved, and the impact achieved.
We accelerated time-to-market by 42% for a new diagnostic platform, and we are eliminating the use of PFAs (forever chemicals) in food packaging.
In 2022, there were some 239,000 U.S. manufacturing organizations, but only a small fraction have over 500 employees, highlighting the prevalence of silent partners.
How can you gain recognition, build authority, and attract new business while honoring strict NDAs or white-label relationships? This challenge is common among many organizations.
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