The 4 Ps of marketing, reimagined for the AI era | MarTech
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The 4 Ps of marketing, reimagined for the AI era | MarTech
"AI is changing how products are conceived, designed, tested and delivered. It's accelerating timelines and redefining what a product can be. On the innovation side, intelligent algorithms can now generate new design concepts, simulate prototypes and optimize features using vast datasets of customer insights. By analyzing real-time feedback, sales data and market trends, AI can predict which styles, features or functions will be in demand before the trend peaks."
"Recommendation engines and product configuration tools can give shoppers individualized suggestions or fully customized designs based on their past behavior, stated preferences and even biometric data. Dig deeper: 3 ways AI is changing how people shop, marketers work and stacks evolve Product customization has expanded from vitamin regimens to hair care and the classic custom Vans or Nike shoes. AI takes this further:"
AI accelerates product conception, design, testing, and delivery by generating design concepts, simulating prototypes, and optimizing features from large customer datasets. Real-time feedback and sales data enable prediction of demand for styles, features, or functions before trends peak. Mass personalization becomes feasible at scale as recommendation engines and product configuration tools offer individualized suggestions and custom designs based on behavior, preferences, and biometric data. AI-driven design platforms allow customers to describe desired products and receive producible designs, narrowing the gap between imagination and manufacturing. Static SKU catalogs give way to collaborative, on-demand product creation through interactive AI assistants.
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