"According to S&P Global Mobility, Tesla secured its 2025 "Overall Loyalty to Make" award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility's annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release."
"GOOD NEWS 🚨 @Tesla SECURE TOP HONORS IN THE S&P GLOBAL MOBILITY 2025 LOYALTY AWARDS, highlighting a strategy of targeted market appeal and consistent disruption 🏆🏅 Tesla was the recipient of the 'Overall Loyalty to Make' award for the fourth consecutive year.🏅 Tesla won... pic.twitter.com/1Q2WWpfEJk- Ming (@tslaming) January 16, 2026 Ethnic market strength and conquest Tesla also captured top honors for "Ethnic Market Loyalty to Make," a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9%"
Tesla captured multiple top honors in the 2025 S&P Global Mobility Automotive Loyalty Awards, including Overall Loyalty to Make, Highest Conquest Percentage, and Ethnic Market Loyalty to Make. The company earned the Overall Loyalty award for the fourth straight year after a late-year shift in consumer buying patterns. S&P Global Mobility analyzed 13.6 million new U.S. retail vehicle registrations from October 2024 through September 2025. Tesla won Highest Conquest Percentage for the sixth consecutive year despite a lineup dominated by the Model 3 and Model Y. Loyalty rates reached 63.6% for Asian households and 61.9% for Hispanic households.
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