""This year we wanted something even more tangible. Stripe builds infrastructure - the pipes, roads and rails of commerce that move around 1.3% of global GDP around the world - so we decided to instantiate that in a physical city," says interactive and visual designer David Jacoviello. "The idea is that the city represents the world of Stripe, including all the wonderful companies building on top of our infrastructure as well as our products, publishing efforts and a few friends.""
"So how was it done? The creative team behind this feat (Philipp Antoni, Devin Jacoviello and Travis McCall to name a few) spent very little time on digital mockups, instead choosing to build paper mockups to get a better sense of the actual physical scale. Whilst the set was handcrafted by a crew of skilled model makers, the internal web team designed and moulded the digital experience which takes viewers right into this bustling city."
"The model marvel leans into our collective love for dioramas and childhood materials such as paper, foam, cardboard and acrylic paints - in essence, Stripe moves away from the soullessness of some contemporary financial design work and goes back to the retro charm of hand made joy. Not only that, but over the lucrative weekend, a crew of animators will be on the set 24/7 to make sure the experience feels truly alive. Mind-boggling."
Stripe created a physical miniature city to represent its commerce infrastructure and the companies, products, and publishing efforts that operate on it. Creative leads used paper mockups and handcrafted models to establish tangible physical scale, while the internal web team produced an immersive digital experience that places viewers inside the bustling model. The set employs diorama materials such as paper, foam, cardboard, and acrylic paints to evoke retro handmade charm over sterile financial design. Animators will staff the set continuously during the busy weekend to animate scenes. The project leveraged a creative studio culture that balances seriousness about work with playfulness and clear mission alignment.
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