"End of All Black exceptionalism has left coach Scott Robertson under pressure"
"New Zealand return to Chicago once again on a sales mission - the biggest brand in rugby is looking to deepen its footprint in the US market which is a key strategic goal for a union battling for every cent."
"Unlike Ireland who are doing minimal commercial engagement in the Windy City this week, the All Blacks have been on the charm offensive."
The end of All Black exceptionalism has increased scrutiny on coach Scott Robertson and intensified expectations for performance and results. New Zealand is actively pursuing commercial opportunities in Chicago to strengthen the All Blacks brand and generate revenue. The visit operates as a sales mission to deepen the team's footprint in the US market, which the union identifies as a strategic priority amid financial constraints. The All Blacks are engaging American audiences through a visible charm offensive and promotional activity. Ireland is conducting minimal commercial engagement in the same city, demonstrating contrasting market approaches.
Read at Independent
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