""Podcast creation has achieved mainstream adoption," - that assertion from Sounds Profitable in its promotion of The Creators 2025, an upcoming webinar. That metric comes from this: "Nearly 1 in 6 podcast consumers have tried their hand at making a podcast." Interestingly (and perhaps unsurprisingly), "for every three who start, one stops." This metrical tableau suggests a research study, and indeed Sounds Profitable has executed on that suggestion with The Creators 2025, a follow-up to SP's 2022 work in this area."
"Melanie Margolin joins with a sales and business development background that includes positions at Pearl Media and Lure Outdoor. Her experience includes developing targeted revenue plans and lasting partner relationships. The other exec in this double hire is Nancy Komarow, who obrings 25 years of experience in talent repping and ad sales acros several media categories - linear television, branded video, digital media, and audio."
"NPR jumps into the year-end retrospective field with its Best Songs of 2025. The list is unranked, enabling NPR to bestow honor for quality without the hassle and inevitable arguments of ranking the selections. Over 60 writers and DJs curated the list. There are actually two lists: Best 125 songs, and a more exclusive best 25 songs, which is"
Nearly one in six podcast consumers have tried creating a podcast, and for every three who start, one stops. Sounds Profitable fielded The Creators 2025 study with five thousand respondents as a follow-up to its 2022 work, aiming to map a creator ecosystem that diverges from conventional industry assumptions. Tom Webster will host a related webinar. True Native Media added two account executives, Melanie Margolin and Nancy Komarow, bringing sales, business development, talent representation, and ad-sales experience. NPR published unranked Best Songs of 2025 lists curated by over 60 writers and DJs, offering a Best 125 and a Best 25.
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