""We did [meetups] last year on the lawn, and this year we've moved them onto the beach, into a tent on the beach. It could be worse, doing your meeting on a beach.""
""That's an area that we really focus on and we massively invest in. So it's really delivering that appropriate audience, that key buyer for the solution providers ... what we really focus on is that big investment to drive the what we call the gold dust.""
The Possible conference is set to expand significantly in its fourth year, expecting attendance to rise from 5,400 to 6,500. The event will now include the Eden Roc Miami Beach, enhancing its outdoor presence. A key feature this year is the introduction of 3,000 meetups, pairing brand marketers with vendors. These meetups, moved to a beach pavilion, are seen as valuable by Hyve Group, which emphasizes their importance in connecting marketers with solution providers.
Read at Digiday
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