"These tattooed tradies travel the world, promoting a luxurious lifestyle they say offers untold freedom. They call themselves "warriors" - members of an international multi-level-marketing scheme selling expensive machines they claim can cure kidney disease. But behind the curated video feeds and paid ads from poolside villas, a battle is brewing between the multi-million-dollar company they're promoting, the regulators, and a grassroots campaign sounding the alarm on predatory sales tactics."
""Tradies in your 20s and 30s, what are you doing with your life?" he says to camera. It cuts to a new shot - same bloke, he's ditched the hat and sunnies. "Yeah, I dunno mate, just ah, living my life and living week to week, and just having no purpose," he replies. "Why don't you, um, change that?" the first character asks. "How to change that man, what do you recommend, what should we do?" his friend responds."
Tattooed tradies travel internationally showcasing luxury lifestyles and promoting an MLM that sells costly machines claimed to treat kidney disease. Curated video feeds and paid ads portray poolside villa living while regulators and grassroots campaigns raise alarms about predatory sales tactics and misleading claims. The company has shifted marketing toward young tradies using recruitment-focused pitches and aspirational imagery on construction sites and social media. Critics argue the compensation structure depends on constant recruitment rather than retail sales. Influencer Cameron Taylor, whose Chin Up organisation faced investigation after pledged Beyond Blue donations were not made and who recently appeared in court on fraud charges, now works as a distributor for the Japanese company.
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