"Key stat: 45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media. Beyond the chart: 23% of US adults in 2025 say the healthcare system is in a state of crisis, the highest share recorded this century, according to a December 2025 survey from Gallup News Service West. 52.1% of US consumers say personalized healthcare advertising invades their privacy, according to January 2025 data from StackAdapt and EMARKETER."
"Use this chart: Pharma marketers should rethink the overuse of cheerful visuals during side effect disclosures. Consider a more transparent, empathetic approach that aligns tone with messaging-boosting credibility without sacrificing engagement. Related EMARKETER reports: Methodology: Data is from a December 2025 SiriusXM Media "Pharma & Healthcare Soundboard Study." 2,158 US adults aged 18+ from the SiriusXM proprietary panel of listeners were surveyed during November 2025."
45% of US adults say pleasant and happy visuals in pharma ads are misleading, based on November 2025 SiriusXM Media data. 23% of US adults in 2025 say the healthcare system is in a state of crisis, the highest share recorded this century, per a December 2025 Gallup survey. 52.1% of US consumers say personalized healthcare advertising invades their privacy, from January 2025 StackAdapt and EMARKETER data. Pharma marketers should rethink the overuse of cheerful visuals during side-effect disclosures. A more transparent, empathetic approach that aligns tone with messaging can boost credibility while maintaining engagement.
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