"In that challenge, NAD found that in the challenged "Learn how everyone gets iPhone 16 Pro on us" claim, reasonable consumers understand there are limitations to the term "everyone" but that some may interpret "everyone" to mean every person who becomes an AT&T subscriber is eligible and may be surprised that it is not everyone who gets an iPhone, but only those who subscribe to specific plans."
"The NARB panel agreed with NAD's conclusion that the challenged advertising, on its face, conveys a false message that everyone "gets" a free phone and does not clarify the message by disclosing a material limitation to the offer of a free cell phone in a clear and conspicuous manner."
"In its advertiser statement, AT&T stated that it will "comply with NARB's decision.""
Verizon challenged AT&T's "Learn how everyone gets iPhone 16 Pro on us" claim in NAD case #7501 under Fast-Track SWIFT. NAD found that some consumers may interpret "everyone" to mean every new AT&T subscriber is eligible, while eligibility actually requires subscribing to specific plans. NAD recommended AT&T modify advertising to avoid implying universal eligibility or to include a clear, conspicuous disclosure about plan requirements. The NARB panel agreed that the advertising conveys a false message and lacks a clear material limitation disclosure. The panel recommended revising ads or clearly disclosing that value plan subscribers are not eligible. AT&T stated it will comply.
Read at Telecompetitor
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