Modern-Day Marketing is Applicable to Any Discipline

"As a Spanish and Political Science student, it may come as a surprise to some that I am involved in a club that delves into journalism and media marketing. I, along with many Her Campus community members, do not envision ourselves pursuing a career in blog-style writing or marketing. So what is the appeal of Her Campus to college students like me?"

"Along with writing, one of the modern-day skills that Her Campus helps foster is media marketing. This field is a relatively new one for our generation. As Gen Z college students, we are among the first to have gone through our schooling as social media has become increasingly personalized and targeted. We are now in an era where you can open a social media app and be bombarded with targeted ads."

"From our organization's perspective, the intentional marketing of physical products is an area in which we have had the opportunity to be involved. Primarily through trying out different beauty brands and marketing them both on social media and in person, our organization has had the chance to explore what it entails to market products effectively. From sharing products with club members to hosting table promotions for our broader Holy Cross community, Her Campus engages in in-person marketing while also offering fun giveaways. In addition, creating and consuming our own online content allows us to see the other side of the marketing we are bombarded with on our social media feeds daily."

A student studying Spanish and Political Science participates in a journalism and media marketing club despite not planning a blog-style career. Her Campus helps members develop media marketing as a modern skill alongside writing. Gen Z students experienced schooling while social media became increasingly personalized and targeted, creating frequent exposure to targeted ads. Members question whether targeted marketing can be used for good and conclude that marketing skills can be utilized ethically and are broadly applicable. The organization markets physical products through beauty brand trials, social media promotion, in-person giveaways, and campus table promotions.

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