"The announcement brings a toy company directly onto the racing grid with its own team, driver, and a livery created by the LEGO Design team. The livery uses a unique checkered pattern that merges the brand's toy aesthetic with racing design, creating a visual identity that stands apart from typical motorsport liveries. The partnership includes the LEGO Speed Champions F1 ACADEMY Race Car, a 201-piece set launching globally on March 1, 2026."
"Most racing liveries use sharp angles, aggressive typography, and sponsor-dense layouts optimized for speed and intimidation. LEGO Racing took a different approach, creating a playful, approachable visual identity that prioritizes brand recognition over racing convention. At the Las Vegas F1 ACADEMY weekend, the LEGO Group presented custom LEGO Botanicals Bouquets for the Race 1 and Race 2 podium ceremonies. Each bouquet was built from nearly 2,000 LEGO elements and weighs approximately 1 kg, replacing traditional trophies with LEGO's signature building blocks."
A multi-year partnership pairs the LEGO Group with F1 ACADEMY at the Las Vegas Strip Circuit during the Formula 1 Las Vegas Grand Prix. LEGO Racing will compete in the 2026 F1 ACADEMY season with 20-year-old Dutch driver Esmee Kosterman as the primary driver. The LEGO Design team created a distinctive checkered livery that merges LEGO brand colors and modular aesthetics with racing design. A 201-piece LEGO Speed Champions F1 ACADEMY Race Car set, featuring aerodynamic details, the #32 racing number, and a minifigure, will launch globally on March 1, 2026, with pre-orders available now. LEGO presented nearly 2,000-element LEGO Botanicals Bouquets for podium ceremonies, each weighing approximately 1 kg.
Read at Yanko Design - Modern Industrial Design News
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