"Golf's most spirited rivalry is getting a New York makeover, and Johnnie Walker is making sure fans don't just watch-it wants them fully immersed. The world's top blended Scotch whisky has unveiled "The Spirit of the Cup," an ambitious program of limited drops, cocktail kits, and street-level experiences that channel national pride, fierce competition, and the evolving culture of the game. It's golf, but with swagger."
"To kick off the campaign, Johnnie Walker has teamed up once again with Devereux Golf. Their third collaboration under the Johnnie Walker Clubhouse banner is a limited-edition apparel capsule dubbed "The Spirit of the Cup." The collection draws inspiration from the intensity of golf's rivalries, the swagger of streetwear, and the electric energy of New York City. Expect bold jerseys, crisp polos, cardigans, caps, and graphic tees that look as at home on the course as they do on city streets."
"No celebration is complete without a proper toast, and Johnnie Walker has gone beyond the bar cart to deliver it. Limited-time Cocktail Courier kits give fans the chance to sip in style from home, offered in both USA and Europe-inspired editions. Each kit is built around the Keep Walking 18, a cocktail already on its way to cult status among golf fans."
Johnnie Walker launches The Spirit of the Cup, a multi-faceted program blending limited drops, cocktail kits, and street activations to transform golf fandom. The campaign teams with Devereux Golf on a limited-edition apparel capsule featuring bold jerseys, polos, cardigans, caps, and graphic tees that bridge course and city style. Limited-time Cocktail Courier kits—built around the Keep Walking 18—arrive in USA and Europe editions and include custom hero cups as memorabilia. A traveling activation in New York during late September will bring golf out of country clubs into public streets, aiming to broaden inclusion and style-driven engagement.
Read at stupidDOPE | Est. 2008
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