"Johnnie Walker, the world's number one Scotch whisky brand (IWSR 2024), has announced an exciting global partnership with GRAMMY® Award-winning artist Sabrina Carpenter. This multi-year collaboration connects whisky and music in a way that celebrates creativity, empowerment, and bold experimentation. Timed with the release of Carpenter's highly anticipated new album, Man's Best Friend, the campaign represents a new era where iconic spirits meet the fearless energy of today's music leaders."
"Drawing inspiration from Carpenter's confident new album, the initiative reimagines whisky as a canvas for self-expression. Her approach reflects Johnnie Walker's Keep Walking mantra, which has long been associated with progress, ambition, and individuality. Carpenter brings a fresh, youthful energy to the whisky world, offering her own interpretations of classics such as the Manhattan, whisky sour, and highball. These drinks are crafted not only to honor tradition but also to encourage fans to create and remix their own versions at home."
Johnnie Walker partnered with Sabrina Carpenter in a multi-year global collaboration that merges whisky and music to celebrate creativity, empowerment, and bold experimentation. The launch coincides with Carpenter’s new album, Man’s Best Friend, and focuses on Johnnie Walker Black Label. Carpenter offers fresh takes on classics like the Manhattan, whisky sour, and highball, and encourages fans of legal drinking age to remix recipes at home. The program includes exclusive album-inspired content, signature drinks, select-city activations, digital-first experiences, and live cocktail offerings during Carpenter’s Short n' Sweet Tour. The initiative emphasizes self-expression and Johnnie Walker's Keep Walking values.
Read at stupidDOPE | Est. 2008
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