"PR professionals can benefit from it tremendously in myriad areas, such as drafting initial press releases and pitches, creating data-based reports and analyzing audience/consumer preferences and trends. The time savings (and thus the concomitant cost-efficiency) are indisputable. But public relations, by definition, involves the "public" - a public that expects cultural awareness, responds to qualities like empathy and humor, and demands ethical accountability."
"Last I looked, AI doesn't live by a moral code, it isn't a sentient being personally sensitive to any specific cultural milieu, and it certainly isn't the funniest guest at the party! So long as the "public" with which our industry deals turns to us for solid expertise, sound judgment and fair business practices, human intuition and integrity should steer the vehicle, not algorithms."
AI excels as an assistant in PR workflows, handling drafting of initial press releases and pitches, producing data-based reports, and analyzing audience and consumer preferences and trends. Those capabilities deliver significant time savings and cost-efficiency. Public relations interacts with a culturally aware public that values empathy, humor, and ethical accountability, qualities that AI lacks. AI does not possess moral judgment, cultural sensitivity, or true sentience, and cannot replace human wit and ethical decision-making. Human PR professionals should therefore use AI tools to augment tasks while retaining control, ensuring expertise, sound judgment, and integrity guide public-facing communications.
Read at Entrepreneur
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