"Marketing leaders are the architects of brand, demand, and revenue growth. They live in campaign calendars, customer data, and creative briefs - and their inboxes reflect it. If your email blends into the noise, it's gone. An Apollo.io analysis of hundreds of thousands of vice president‑level marketing interactions in 2025 uncovered the best times to send, the campaign types that get replies, and the messaging frameworks that cut through."
"When it comes to vice president of marketing outreach, early weekday mornings win. The data shows Tuesday at 1 a.m. generates a 19.99% adjusted open rate - but Monday at 6 a.m. is right behind it at 19.89%. Late‑night weekend sends also hold their own, with Friday midnight performing better than midday weekday sends. Actionable Takeaway: If you're pitching a vice president of marketing, schedule for Tuesday at 1 a.m. or Monday at 6 a.m."
"Actionable Takeaway: If you can't get into the Monday or Tuesday morning window, aim for Friday early in the morning - catching marketing leaders before they head into weekend mode. The highest‑reply campaigns to vice presidents of marketing share three things: Timely competitive insight - delivering value before the prospect asks. Tailored positioning - referencing the company or vertical specifically. Clear, relevant call to action - one simple next step. Actionable Takeaway: Don't mass‑send product pitches. Instead, tailor campaigns to competitive triggers or timely marketing challenges."
Marketing leaders manage brand, demand, and revenue growth while operating within campaign calendars, customer data, and creative briefs, which creates crowded inboxes. Apollo.io analyzed hundreds of thousands of vice president‑level marketing interactions in 2025 to identify effective outreach patterns. Early weekday mornings produce higher open rates, with notable peaks at Tuesday 1 a.m. and Monday 6 a.m.; late‑night weekend sends such as Friday midnight also perform well. Tuesday is the strongest engagement day, with Monday and Friday mornings close behind. High‑reply campaigns deliver timely competitive insight, reference the company or vertical, and include a single clear next‑step call to action.
Read at Miami Herald
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