"Firstly, you need to put together a professional portfolio because - by and large - you can't get a job without one. There's no need to reinvent the wheel here - there are several user-friendly options that recruiters are familiar with, such as Wix Cargo Collective and Squarespace. Using one of those may not showcase your coding skills but it will make you seem more professional and knowledgeable about the industry standard."
"I have seen several very clever attempts to stand out: Chase Zreet got a job at Wieden+Kennedy by creating a rap video about his love for Sprite, for instance, and Oscar Gierup and Kristina Samsonova, used a geotargeted ad campaign to target creative directors attending the Cannes Lions festival. But be careful about doing something that might fall flat. Creative directors are a choosy bunch, so if it's not a fresh, remarkable idea, the attempt could work against you."
"Your side hustle could be the key to breaking through. Agencies want to hire interesting people, so if you hand craft bikes or write music in your spare time, we want to know about that too. Anything that allows you to stand out in a crowd will make you more memorable to a potential employer (even if it means you will be known as "the bike guy")"
A professional portfolio is essential for landing a junior creative role; recruiters typically expect work presented on industry-standard platforms like Wix, Cargo Collective, or Squarespace. Portfolio classes and schools in major cities can help novices compile competitive books. Attention-grabbing stunts—rap videos or geotargeted campaigns—can attract recruiters but carry risk if the idea lacks freshness. Agencies seek interesting candidates, so personal side projects such as handcrafted goods or music can make applicants more memorable. Combining a polished, professional portfolio with distinctive personal work increases the likelihood of being noticed and hired by creative teams.
Read at The Drum
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