"In 2003, when plumbing fixtures industry veteran Rob Buete first encountered the "walk-in tub" made by a startup called Safety Tub, he burst out laughing. A bathtub with a door? It seemed like a joke, or at best a clunky contraption for frail seniors who couldn't step over a regular tub. Kinya Seto is the CEO of LIXIL, the global manufacturer of pioneering water and housing products, including brands such as GROHE, American Standard, INAX, and Tostem."
"Tojin T. Eapen is the founder of the Center for Creative Foresight (CForesight) and a Senior Fellow at The Conference Board. He has advised several Fortune Global 500 firms on idea management, strategic foresight, and sustainable innovation, and he was previously on the faculty of the Trulaske College of Business at the University of Missouri. He is a member of the Thinkers50 Radar Class of 2026."
In 2003 Rob Buete encountered a walk-in tub from a startup called Safety Tub and reacted with laughter. He regarded a bathtub with a door as a joke and as a clunky contraption for frail seniors who could not step over a regular tub. Kinya Seto is the CEO of LIXIL, a global manufacturer of water and housing products that includes brands such as GROHE, American Standard, INAX, and Tostem. Tojin T. Eapen is the founder of the Center for Creative Foresight (CForesight) and a Senior Fellow at The Conference Board who has advised Fortune Global 500 firms on idea management, strategic foresight, and sustainable innovation. The T. Austin Finch, Sr. Professorship at Fuqua School of Business, Duke University is associated with the founder and director of Christine Moorman The CMO Survey.
Read at Harvard Business Review
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