"The first real sign of holiday momentum begins after Thanksgiving; Americans have spent more than $220 billion on Small Business Saturday alone since 2010. Retailers are already seeing the lift that defines the busiest shopping period of the year. This is the point in the season when founders can decide whether a strong winter quarter becomes a temporary spike or the start of a sustainable growth plan."
"With consumer attention high and holiday purchasing underway, Wells started with a grounding reminder: "Support small businesses, support your local businesses." In 2024, small business owners projected 33% of their total yearly revenue from seasonal shopping and 61% said holiday revenue is a key factor to the success of their business. The question now is how to carry this enthusiasm into January and beyond."
Holiday momentum begins after Thanksgiving and delivers a major seasonal sales lift tied to events like Small Business Saturday. Small business owners often rely heavily on holiday revenue, with projections showing roughly one-third of annual revenue coming from seasonal shopping and many viewing holiday income as critical to success. The holiday period represents peak consumer behavior rather than a typical sales baseline, so founders should study patterns and plan for other demand moments such as Mother’s Day, back to school, Galentine’s, and Valentine’s Day. Preparation, accurate demand forecasting, and avoiding stockouts are essential to sustaining momentum beyond the holidays.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]