"From September 7-13, 2025, Denny's is transforming the humble waffle into a canvas for culinary creativity, proving that even established food and beverage companies can reinvent classic offerings to drive traffic and build brand loyalty. The Strategic Genius Behind Denny's Waffle Week Campaign This isn't your typical promotional week. Denny's has crafted a comprehensive food and beverage marketing strategy that hits multiple touchpoints simultaneously. The campaign combines limited-time offers, user-generated content, social media giveaways, and menu hacking: all centered around a single, beloved breakfast staple."
"Breaking Down the BOGO Strategy The centerpiece of Denny's campaign is a Buy One, Get One (BOGO) deal available exclusively on Dennys.com. Customers can purchase either a Berry Waffle Slam® or Waffle Slam® and receive another entrée of equal or lesser value for free. But this isn't just about driving sales: it's about creating abundance. By doubling the waffle portions, Denny's gives customers more ingredients to work with for"
From September 7–13, 2025, Denny's stages National Waffle Week that reimagines the waffle as a platform for culinary creativity and personalization. The campaign pairs limited-time menu items with user-generated content, social media giveaways, and menu-hacking opportunities to engage guests across multiple touchpoints. A Dennys.com-exclusive BOGO on the Berry Waffle Slam® or Waffle Slam® doubles portions and encourages guests to customize and remix offerings. Executive leadership frames the initiative as an invitation for guests to make breakfast personal, positioning the brand as a platform for creativity. The campaign aims to drive traffic, increase loyalty, and model innovative promotion strategies for foodservice marketers.
Read at Food & Beverage Magazine
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