"January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month. I am seeing a significant spike in SEO chatter and many of the tools are showing very heated Google search ranking volatility over the past 24 hours or so."
"Google Tracking Tools Let's start with what the tools have been tracking: Accuranker: Wiredboard's Aggregator of Tools - this report shows the aggregate of the tools above and plots them on one chart: SimilarWeb: Advanced Web Rankings: Data For SEO: CognitiveSEO: SEO Chatter The chatter is still heated both here in the comments and also on WebmasterWorld. Here is just a sampling of those comments:"
"I got the feeling that there might be an unconfirmed update since yesterday. Big swings in rankings, slightly mismatched traffic and affiliate sales are down. For me, this was always the sign for rotation in SERPs or update. Semrush Sensor is also showing heated vola. Yeah, there's a Google update rolling out. According to the Semrush Sensor, volatility is extremely high right now. So welcome to the roller coaster, buckle up, it's going downhill."
January experienced intense Google Search ranking volatility, peaking at month-end with a significant spike reported in the past 24 hours. Multiple SEO tracking tools registered pronounced fluctuations across platforms. Google has not announced an official ranking update despite widespread signals from tools. Several unconfirmed ranking events were reported around January 6th, 12th, 15th, 21st, and 26th/27th. A December 2025 core update ran from December 11th to December 29th with spikes on December 13th and 20th. SEO forums report sliding keywords, declining traffic and affiliate sales, and practitioners note extreme volatility on sensors such as Semrush.
Read at Search Engine Roundtable
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