"Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days. Like I said, a lot of people are reporting big ranking swings, with some saying their rankings are up, traffic is up, and the others saying the opposite."
"Is the spam update really over? Yesterday, I saw a massive drop in traffic on many websites, even though they survived the update quite well. I'm seeing the same, even after the drop in Spam update - have been hit by another massive drop in traffic yesterday and today. No idea what happened yesterday and the day before, probably just the usual drop when Google's systems settle down. Today things are back to normal. Otherwise, Tangor is right, short-term fluctuations don't mean anything."
"One of my sites was actually benefiting from the spam update, with rankings increases and actual traffic increases, then it got crushed three days ago. Rankings are holding strong but traffic is down 75%. My guess is new AI overviews are to blame. Two days completely dead. No traffic, only news portals on Discovery. Nothing else. Insane shuffling is back on the menu."
Google's August 2025 spam update completion coincided with significant volatility in search results and rankings. Third-party rank-checking tools changed, making tracking and measurement difficult as tools recalibrate. Many site owners reported mixed outcomes: some experienced ranking and traffic gains while others saw sharp drops and indexing delays. Several sites reported Discover traffic losses or complete Discover exclusion. Reports include rapid post-update shuffling, sudden 75% traffic declines despite stable rankings, and brief multi-day traffic outages. SEO tracking tools and aggregators are being monitored for clearer trend data as systems settle.
Read at Search Engine Roundtable
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