"Google says the update improved quality. It aimed to reduce the presence of clickbait and low-value content while surfacing more in-depth, original, and timely material from sites with demonstrated expertise. Some published reports speculated that the update devalued AI-generated content, yet Google's concern is probably not artificial intelligence per se. Rather, it is scaled, thin, or risky AI-generated content that degrades trust."
"Discover is Google's personalized, query-less content feed similar to those on X and Facebook. The Discover feed appears in Google's mobile applications and on the main screens of Android devices. It shows articles, videos, and content that presumably interests users. How Google selects a given article or video to appear in the Discover feed is something of a mystery, with some marketers admitting that Google Discover Optimization - GDO, if you need another three-letter acronym - is significantly different from traditional organic search."
Google Discover is a personalized, query-less content feed on mobile apps and Android home screens that surfaces articles, videos, and content tailored to user interests. The February 2026 Discover Core Update changed Discover’s algorithm independently, aiming to improve quality by reducing clickbait and low-value content while promoting in-depth, original, and timely material from sites with demonstrated expertise. Google’s primary concern targets scaled, thin, or risky AI-generated content that undermines trust rather than AI itself. Discover’s editorial emphasis on accuracy, usefulness, and credibility raises standards and creates a strategic content opportunity for ecommerce and publishers.
Read at Practical Ecommerce
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