"The Google August 2025 spam update will probably be marked as completed tomorrow, September 22, 2025. That is what John Mueller from Google said deep inside a comment on a LinkedIn post. He wrote today, "Just between us, we'll probably mark it complete tomorrow." That would make this a 27 day rollout of the Google August 2025 spam update. John wrote in that comment: Just between us, we'll probably mark it complete tomorrow. Time to warm up your fingers for the inevitable reporting. As a reminder, the August 2025 spam update started on August 26, 2025 at around 12:00 pm ET. Google said it will take a few weeks to rollout and it applies globally and to all languages."
"We saw the update hit fast and hard a day or two later (August 27th) and it remained heated for some time, only to cool a bit for a few days. Then around Septmeber 9, 2025, the spam updated heated up again. Of course, with the third-party Google tracking tools being a mess with Google dropping the num parameter, it is hard for many SEOs to measure the changes. Even more so, with the Search Console reporting being off too - it is really hard to track."
The August 2025 spam update began on August 26, 2025 at around 12:00 pm ET and has been rolling out globally across all languages. John Mueller indicated in a LinkedIn comment that the update will probably be marked complete on September 22, 2025, implying a 27-day rollout. The update surged a day or two after launch, cooled briefly, then intensified again around September 9, 2025. Measurement of impact has been difficult because Google dropped the num parameter, disrupting third-party tracking tools, and Search Console reporting has been inconsistent. Site owners should monitor official announcements and reporting.
Read at Search Engine Roundtable
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