"The goal of the EAA is simple: eliminate digital barriers for people with disabilities. But the impact is much wider. Accessibility improves the experience for anyone using mobile devices, dealing with temporary impairments (like a broken wrist or eye strain) or simply multitasking in a distracting environment. Making content easier to view, navigate, and interact with benefits everyone. The business case is equally clear."
"According to the World Health Organisation there are 1.3 billion people globally living with a disability, around 16% of the world's population. Of those, Sinch estimates that more than 700 million are email users. If your email campaigns aren't accessible, that's a large segment of your audience being excluded, either partially or entirely. If you look at something that's seemingly simple like screen-readers, they often struggle to help vision-impaired users because of the way emails are formatted."
The European Accessibility Act requires businesses offering digital products or services to EU customers to ensure digital experiences are accessible to people with disabilities. Email is explicitly included and must be designed for screen readers, clear formatting, and inclusive interaction. Accessibility benefits users on mobile devices, those with temporary impairments, and people multitasking. Global figures show 1.3 billion people live with disabilities and over 700 million use email, representing a significant audience. Screen readers often struggle with poor email formatting. The global email marketing market was valued at $6.13 billion in 2024 with 16% annual growth. WCAG AA-level conformance is the expected technical benchmark.
Read at TechRadar
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