"In scaling Merkle's experience and commerce practice, we are dedicated to making smart investments that not only deepen our capabilities in digitally enabled shopping and experience but also broaden our market reach into untapped areas of opportunity,"
"The acquisition of Shift7 demonstrates Merkle's commitment to enabling B2B brands to deliver best-in-class, differentiated, and connected experiences across the entire customer journey."
"aligns with Dentsu's stated ambition of reaching 50% of the net revenue generated by its Customer Transformation & Technology (CT&T) group, which encompasses the fast-growth areas of customer experience and commerce,"
"revolutionizing the digital experience for manufacturers, distributors and their customers."
Dentsu Group acquired Shift7 Digital and will incorporate the agency as a subsidiary of Merkle. Shift7 specializes in improving online customer experiences for manufacturers, distributors and their customers and optimizing B2B marketing and sales operations. The agency was founded in 2002 and received investment from Salesforce Ventures in late 2021, holding Salesforce Crest Partner status. Shift7 will join Merkle's experience and commerce arm, a global practice focused on CX, technology, commerce, digital messaging, loyalty and promotions. The acquisition supports Dentsu's push to grow revenue from customer experience and commerce capabilities.
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