"The Competition and Consumer Protection Commission (CCPC) issued what is known as a Compliance Notice to the chef, who is a columnist with the Irish Independent, as well as a regular TV presence, on July 28. The notification highlighted three posts where Donal Skehan promoted goods or events marketed by Wind Shore Goods, which sells products including olive oil and crockery, as well a running events."
"The formal notification included instructions to retrospectively update older content, where appropriate, and also a direction to ensure that, in all futures instances, he make it clear when a promotion is a paid promotion, including of his "own brand" products and services. The notice warns that Donal Skehan's social media channels will be the subject of further inspection by the CCPC to ensure adherence to the compliance directions. The notification is open to appeal. Donal Skehan could not be reached for comment."
The Competition and Consumer Protection Commission issued a Compliance Notice to Donal Skehan on July 28 over Instagram posts promoting his Wind Shore Goods brand. The CCPC identified three posts promoting goods and events offered by Wind Shore Goods, including olive oil, crockery and running events, and found disclosure labels did not clearly mark paid promotions. The notice directed retrospective updates where appropriate and required explicit future disclosure when promotions are paid, including for his own-brand products. The CCPC will inspect his social channels for compliance. The Advertising Standards Authority signed a data-sharing agreement effective 18 August 2025 allowing the ASA to share suspected-breach information with the CCPC for investigation.
Read at Irish Independent
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