"Cold calling has existed as long as the telephone: It's a sales technique where a representative for a company calls an individual unsolicited to attempt to hook them with their sales pitch in the first 30 seconds or less. Some say cold calling is dead in 2026, as people pick up the phone less and less due to the increase in spam and AI bots on the other end of the line."
"But these days, if your phone incessantly buzzes with endless sales calls, answer at your own risk-you might end up going viral on TikTok. Across the social media platform, sales reps create compilations of clips from the week's calls, complete with the headset, standing desk and lively salesperson energy. Some test out different openers live on camera to varying results. Others document the blunt interactions or unconventional strategies for viral content."
"One content creator and life insurance salesman, Juliano Massarelli, who has gained notoriety online refers to himself as The Wolf of Insurance. The 18-year-old's most popular cold call to date has over 16.3 million views. In between hang ups, he bounces around his bedroom, embodying Jordan Belfort-esque energy. In another video, with 5 million views, Massarelli is shirtless and flexing in front of the camera before hitting the call button."
Cold calling is a longstanding sales technique where representatives call individuals unsolicited, aiming to hook them within 30 seconds. Many believe cold calling is dying in 2026 as people answer less due to spam and AI bots. Sales reps, business owners and recruiters now film and post cold call clips on TikTok, creating compilations, testing openers, and documenting blunt interactions. Some creators perform theatrically to generate views. Juliano Massarelli, an 18-year-old life insurance seller known as The Wolf of Insurance, amassed millions of views for energetic, often shirtless, call videos that end with dancing rather than discouragement.
Read at Fast Company
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