"Boomtown Fair has a very creative team in house and their focus has always been on making the festival a bigger, more engaging and immersive spectacle each year. Having grown organically over a decade, the festival has become a right of passage for many young people first entering the festival scene. Over time they have grown up and the festival has naturally evolved to appeal to a wider audience."
"We'll be working with Experian to profile their audience data, segment their fanbase and ensure the performance media selected delivers the right message and ticket sales. Our role is more than just advertising, it includes customer journey mapping, web interface design and development."
Boomtown Fair launched in 2009 as an alternative music festival and has grown into a world-renowned experience festival brand. Each year, the festival creates an entire theme-town in Hampshire featuring world-class musical acts like Gorillaz and Wu-Tang Clan alongside theatrical immersion, live theatre, movie-like sets, and actor-driven experiences with ARG gamification. The festival has built a substantial social media following and expanded with year-round events at their Bristol venue, Area 404. AgencyUK was appointed to develop the brand's growth strategy by analyzing fanbase and sales data to create data-driven approaches for digital, media, and on-site experiences, positioning Boomtown as a serious competitor to Glastonbury Festival.
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