"Baiju Shah is constantly bridging different worlds. His formative years were shaped by observing his mother, who trained as a commercial artist, and his father, who was an engineer. As global CEO of agency AKQA, he leads an organization that deploys creativity and technology on behalf of clients such as Nestlé, Nike, and Montblanc. And he teaches graduate students pursuing dual degrees in engineering and business administration at Northwestern University."
"Rather than seeing art and science as distinct specialties, Shah argues that companies and brands must take an interdisciplinary approach, especially in the age of artificial intelligence (AI). "Technology without craft is a path to efficient mediocrity," he tells Modern CEO in his first extended interview since joining AKQA in July. Exploring the new frontier Shah believes marrying imagination and technology will not only yield better results but that the union is key to AKQA's success. He's positioning the business as a "frontier agency," which helps clients develop new products and experiences through imagination and advanced AI applications."
Baiju Shah bridges art and science, shaped by a mother who trained as a commercial artist and a father who was an engineer. He is global CEO of AKQA and leads an organization that deploys creativity and technology for clients such as Nestlé, Nike, and Montblanc. He teaches graduate students pursuing dual degrees in engineering and business administration at Northwestern University. He calls for an interdisciplinary approach to business and brands, especially in the age of artificial intelligence. He emphasizes that technology without craft leads to efficient mediocrity. He is positioning AKQA as a 'frontier agency' that develops new products and experiences through imagination and advanced AI applications. Many consultancies and agencies claim similar creative-technology blends amid industry consolidation.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]