"Today, a new shift is reshaping how consumers discover and evaluate brands and it's happening faster than most teams realize. AI-driven discovery is the new front door to information. A from UVA Darden shows that nearly 60% of consumers now use AI tools when researching or evaluating purchases, a number poised to grow as AI-enabled browsers and platforms mature. 1. AI Will Be the Primary Driver of Brand Discovery"
"Accessibility issues such as inconsistent navigation, unclear structure, unlabeled interactions and fragmented content hierarchy create friction for users and they make it harder for AI systems to interpret digital content with confidence. AudioEye's 2025 Digital Accessibility Index found that the average webpage contains 297 accessibility issues, underscoring how widespread these foundational gaps remain across industries. Because AI-driven discovery compresses the funnel, visitors arriving from AI summaries will come with higher intent and lower tolerance for friction."
AI-driven discovery is rapidly becoming the dominant channel for consumers researching purchases, with nearly 60% using AI tools and 44% considering AI their primary source of insight. Google AI overviews now appear in over 60% of search queries, shifting discovery inside AI ecosystems and reducing opportunities for brands to influence consumers through conventional search listings. AEO and GEO will emerge as core marketing disciplines. Accessibility problems—such as inconsistent navigation, unclear structure, unlabeled interactions, and fragmented content hierarchies—are pervasive, with an average webpage containing 297 issues. Accessibility creates predictable experiences that improve AI interpretability, reduce cognitive load, boost conversions for people with disabilities, and support compressed AI-driven funnels.
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