"The five-minute advertising epic opens with Oscar-nominated actor Chalamet trying to put together the greatest street soccer team ever, starting with Team USA star Trinity Rodman, Jude Bellingham of Real Madrid and Team England, and Spanish teen sensation Lamine Yamal of FC Barcelona. Turns out there is a legendary street soccer crew that hasn't been beaten since 1996, and Chalamet is determined to end their streak. We get a peek into the mysterious street ballers' past, as they upset '90s stars including David Beckham and Zinedine "Zizou" Zidane. Bad Bunny and Lionel Messi are there to take in the action."
"The magic trick it pulls off is how it manages to take a less-than unique story device (famous players, unexpected game, etc.), and give it a new spin in a way that lives up to both the hype and the occasion of the world's biggest sporting event. It might just be the best World Cup ad from the Three Stripes in 20 years."
"Like I said, the fantasy draft football squad device is nothing new to mark a World Cup. In 2002, Nike put Manchester United legend Eric Cantona in the Chalamet role, recruiting star players to participate in a secret street ball tournament on a container ship in the middle of the ocean."
A five-minute World Cup commercial titled “Backyard Legends” launched on May 7 through Timothée Chalamet’s Instagram. Chalamet tries to assemble the greatest street soccer team ever, recruiting Trinity Rodman, Jude Bellingham, Lamine Yamal, and other notable figures. The story centers on a legendary street soccer crew that has not been beaten since 1996, and Chalamet aims to end their streak. The commercial reveals the crew’s past, including upsets of ’90s stars such as David Beckham and Zinedine Zidane. Bad Bunny and Lionel Messi appear as the action unfolds. The spot is produced by Lola USA, formed from a merger of 180 and Adam&EveDDB New York.
Read at Fast Company
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