Campa Cola, part of Reliance Industries and relaunched in 2023, is making waves in the Indian cola market by offering a product for just 10 rupees (0.12 cents) for 200ml. The brand, which was popular in the '80s, has swiftly captured a double-digit market share against giants like Coca-Cola and Pepsi. Despite criticisms of its marketing and logo, Campa Cola's affordability and sponsorship in events like the Indian Premier League have boosted its visibility and market presence, indicating that strategic pricing can be a powerful disruptor in a saturated market.
Campa Cola, a challenger brand in India, disrupts the market by offering a cola at half the price of Coca-Cola and Pepsi, gaining significant market share.
Campa Cola, relaunched in 2023 by Reliance Industries, positions itself as a budget-friendly option against major players, costing just 10 rupees for 200ml.
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