"In a previous Moz Whiteboard Friday, I said the most important way to build brand authority is to have a great product. There's no workaround for this. A great product keeps people in-app and coming back. That's why I love Revolut. When I moved to the UK in 2022 and needed a banking solution, all my friends pointed me to the app."
"A great product keeps people in-app and coming back. That's why I love Revolut. When I moved to the UK in 2022 and needed a banking solution, all my friends pointed me to the app. Revolut offered multicurrency accounts backed by frictionless banking, and I'd never seen anything like it. It feels like an everyday app that combines banking, investment, and features you'd only get on a typical credit card."
Brand differentiation is increasingly critical as traditional growth channels saturate and AI reshapes search and purchase behavior. Leading brands occupy specific mental real estate by becoming the default solution for a clear problem, for example Hoka for running shoes, Byoma for skincare, and Innocent for apple juice. Differentiation extends beyond logos and taglines; it is the specific reason customers choose one option when multiple products could solve the same problem. Product-led growth builds advocacy when products anticipate needs and combine banking, investment, and convenience features, as seen with Revolut's multicurrency accounts and frictionless UX. Practical strategies focus on standout products, anticipated features, and unmistakable positioning.
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