"It requires collaboration with other teams in the organization to ensure company-wide priorities are incorporated into marketing's plans. It also requires reviewing all marketing resources, including people, tools, and budgets. This list of 20 tips for 2026 strategic planning is divided into four sections: one focused on the planning document itself, one on the macroeconomic and global business climate that's sure"
"While strategic planning for the year ahead isn't most people's idea of fun, the impact of AI and geopolitical events might make 2026 planning particularly stressful. Stay calm and plan on. The strategic planning document 1. Put clarity before complexity The name "strategic planning document" conjures images of thick binders or dozens of slides. But your plan needs to be read and understood by many people, from corporate leadership to the marketers who will execute it."
Marketing teams should begin strategic planning by collaborating across the organization to align marketing plans with company priorities and review people, tools, and budgets. Plans should be concise, readable by stakeholders at all levels, and limited to five to ten pages. Tie every initiative to measurable KPIs to avoid vague goals and to track downside and upside outcomes. Build optimistic, conservative, and disruptive scenarios to stay agile amid macroeconomic shifts, geopolitics, and emerging technologies like AI. Address the planning document, macro/global business climate, AI strategy, and distinct approaches for B2B and B2C marketing.
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