"Frank Ilett, also known as The United Strand, posted a video on 5 October 2024, where he gave himself his last haircut until Manchester United won five games in a row. On the video, he had a poll asking his relatively small following when they thought his next haircut would be: in 2024, 2025 or 2026? Of the 27,000 responses, 90% said 2026."
"Speaking 365 days into the challenge, Ilett told BBC Sport that the 'no win, no trim' concept was initially filmed as harmless entertainment, designed to "share positivity" during a frustrating period for United fans. "I just want to bring some joy to other Manchester United fans in this kind of weird time at the club," he said. According to Ilett, there was no grand plan - just enthusiasm and a football team in poor form."
Frank Ilett, known online as The United Strand, began a 'no win, no trim' haircut challenge on 5 October 2024, vowing not to cut his hair until Manchester United won five consecutive games. A poll of 27,000 responses predicted a 2026 haircut, with 90% voting for that year. After 493 days and a 1-1 draw at West Ham, the run without five straight wins continues. The challenge grew into a viral phenomenon with more than 2.3 million followers and YouTube livestream peaks above 100,000 viewers. The concept aimed to bring positivity during a difficult period for United fans and was intended as light-hearted entertainment expected to end within months.
Read at www.bbc.com
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