"Manchester United's plans to sell personal seat licences to supporters to help fund the 2bn redevelopment of Old Trafford has been put under threat by the government's clampdown on ticket touts. The Guardian has learned that the proposed PSL model being considered by United permitted seat licence holders to sell on their match or season-tickets at a profit to other fans but that will now be outlawed by the government in proposed legislation due to be introduced in next year's King's Speech."
"The government had originally proposed capping secondary ticket sales for sport, music and arts events at 30% above the face-value price of a ticket, but have now set the limit at the original cost in an attempt to combat touts. Officials at the Department for Culture, Media and Sport (DCMS) claim the change will make the cost of each resale ticket 37 cheaper on average, saving consumers a combined total of 112m every year."
"United began consulting fans over introducing seat licences this year in a survey conducted by the commercial research company CSL International, the largest piece of market research ever undertaken by the club. The survey is understood to have been sent to hundreds of thousands of season-ticket holders and United members, with different questions asked of different groups of fans. Buying a PSL would give fans the right to buy a specific seat at the new ground for a set period, although they would have to pay separately for their season ticket."
Manchester United planned to sell personal seat licences to supporters to help fund a £2bn redevelopment of Old Trafford. The proposed PSL model would have allowed licence holders to resell match or season tickets at a profit. Proposed UK legislation will outlaw profitable resale for secondary tickets, shifting from a 30% markup cap to a face-value limit to combat touting. DCMS officials estimate average savings of £37 per resale and a combined £112m annual consumer saving. United surveyed hundreds of thousands of season-ticket holders and members through CSL International. PSLs would grant rights to specific seats for a set period while requiring separate season-ticket payments.
Read at www.theguardian.com
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