"Creativity doesn't happen in one postcode in the UK so the idea that the biggest night in music should always be in London, I think, is ageing out. The approach from the local authority and from Andy Burnham, the mayor of Greater Manchester, has been really different to what she has experienced in London. They've just really opened up the city."
"The investment that's being made in Manchester, the kinetic energy around the city is really palpable. There's always something that you can go to, meet other people who are like-minded, but also feel like oh, wow, I belong in this city', regardless of whether you live there or not."
The Brit Awards held its inaugural event outside London at Manchester's Co-op Live arena, marking a significant shift in the awards' history. Stacey Tang, Brit Awards chair, emphasized that creativity flourishes across multiple UK postcodes, making London's monopoly on hosting the event outdated. Manchester's local authority and Mayor Andy Burnham provided substantial support, creating an open and welcoming environment. The city hosted fringe events featuring grassroots artists and intimate performances by nominees like Olivia Dean and Robbie Williams for charity. Tang highlighted Manchester's creative energy and sense of community, contrasting it favorably with London's atmosphere. The temporary renaming of Deansgate station to Olivia Deansgate became a popular attraction, symbolizing the city's enthusiastic embrace of the event.
Read at www.theguardian.com
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