Manchester City fans expressed strong discontent over the club's recent deal with Viagogo, viewing it as harmful to their interests. The club assured that tickets would be sourced from hospitality allocations, however, the fan backlash was significant, prompting a protest where thousands left their seats empty during the ninth minute of a match. Fans argue that ticket resellers do not provide any real value, and the leadership's shift in business strategy favoring financial gain over loyal supporters is alarming. The club's chief executive's earlier statements further emphasize this evolving business model.
This fear appears well grounded, for reasons the club's leadership has never made any attempt to hide. Ferran Soriano, City's chief executive, made his approach to match days absolutely clear in a speech he gave at the World Government Summit in Dubai in 2014.
They have a completely parasitical business model where they take something that already exists and sell it for a profit. We're loyal fans. We don't object to people who want to come to Manchester and have a good time and take in a City game.
The business model is not a circus any more. The business model looks similar to Walt Disney or Warner Bros.
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