"On February 11, 1997, General Mills, the makers of Wheaties, unveiled three new Jackie Robinson cereal boxes to be sold in stores nationwide. It was to commemorate the 50th anniversary of the Brooklyn Dodgers Hall of Famer breaking MLB's color barrier. Robinson became the first athlete to simultaneously be featured on all three varieties of Wheaties: Original Wheaties, Honey Frosted Wheaties and Crispy Wheaties 'n' Raisins."
"The Pasadena, Calif., native was a six-time All-Star and part of the 1955 Dodgers World Series championship team. Robinson had his No. 42 jersey retired by the organization on June 4, 1972, and five years later his iconic No. 42 was retired throughout Major League Baseball. The Dodgers collectively were among the top merchandise sales on Lids during the 2022 season as they ranked second overall behind only the New York Yankees."
General Mills released three Jackie Robinson Wheaties cereal boxes nationwide on February 11, 1997 to mark the 50th anniversary of Robinson breaking Major League Baseball's color barrier. Robinson became the first athlete to appear simultaneously on Original Wheaties, Honey Frosted Wheaties and Crispy Wheaties 'n' Raisins. The Wheaties box served as a symbol of athletic achievement, following earlier baseball honorees such as Lou Gehrig, Jimmie Foxx and Dizzy Dean. Robinson spent his entire 10-year career with the Dodgers, compiled a .311/.409/.474 line with significant counting stats, was a six-time All-Star and a 1955 World Series champion. His No. 42 was retired by the Dodgers in 1972 and across MLB in 1977. Robinson-related merchandise remained strong decades later, with a Robinson throwback jersey among top sellers in 2022.
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