Major League Baseball has partnered with Athletes Unlimited Softball League (AUSL) to promote and develop women's professional softball. This collaboration will primarily focus on increasing AUSL's visibility through marketing efforts, featuring AUSL athletes at key MLB events, and airing AUSL games on MLB Network and MLB.TV. AUSL CEO Jon Patricof emphasizes the importance of storytelling in promoting female athletes, expressing optimism about the partnership's potential to amplify these narratives to a broader audience, thus attracting new fans and engaging existing ones.
The partnership between MLB and AUSL is set to raise awareness of women's professional softball with increased visibility and collaborative marketing efforts.
MLB's engagement will enhance AUSL's reach, featuring its athletes at prominent MLB events and increasing media exposure, while ensuring that stories of female athletes are highlighted.
Collection
[
|
...
]