The article discusses the revenue distribution within the Big Ten conference, clarifying misconceptions about the media rights payouts. Oregon and Washington, who have half-share revenue status, were aware their earnings would range from 35 to 40 percent of full shares, but this knowledge did not affect university leaders. The reported media revenue of $75 to $100 million is misleading; the actual media rights deal only provides around $62 million per school, with additional postseason revenue contributing to the total. The essay emphasizes that understanding these financial structures is crucial for grasping the implications for the newcomers in the conference.
The Big Ten schools are not earning $75 million to $100 million in media revenue. Not even close.
The media rights deal... is providing roughly $62 million... but numerous sources have confirmed that payout range in recent years.
The value of the media contract will increase over time and eventually exceed $70 million per school at the end of the seven-year term.
The half-share status for Oregon and Washington applies only to the media rights piece. The schools receive full shares of the postseason treasure chest.
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