Cooper Flagg has quickly made a name for himself, reportedly earning a substantial amount in NIL deals during his season at Duke. Drafted as the No. 1 pick by the Mavericks in the 2025 NBA Draft, his rookie contract guarantees him $62.7 million over four years. Projections suggest that should he perform exceptionally, his second contract could exceed $70 million annually and his third could surpass $100 million. If so, Flagg could set a record among all major North American sports leagues for on-field earnings, surpassing deals seen in MLB and elsewhere.
If Cooper Flagg lives up to his hype as a generational talent, he could eclipse earnings records set in all major North American sports leagues.
Flagg's rookie contract with the Dallas Mavericks is valued at $62.7 million, with potential future earnings reaching unprecedented levels.
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