"This Google advertising campaign isn't new. The spots were introduced last postseason, the first one (entitled "Mustard") concentrating on the correlation between pitch velocity, IVB, and whiff rate. Which is fine. We don't really need to drain the world's oceans and kill god to get that kind of epiphany-half a minute on a baseball savant search will get you the same answers-but it is what it says it is, a quantified contextualization of the action."
"It's not necessary, but again, you're here, so we can't pretend this information doesn't contain some intrinsic value. And to be honest, probably more than I should, I like this kind of quantification, which I like to call an "expectation statistic." It doesn't actually tell you anything new, or anything specific to the player or the situation, but it does help you feel the set the correct level of disappointment (or elation) for what actually follows."
A Google advertising campaign for MLB uses short spots to present quantified expectation statistics linking metrics like pitch velocity, IVB, and whiff rate. The spots contextualize on-field events by providing probabilistic expectations rather than relying on lifetime-aggregate anecdotes. Expectation statistics do not supply new player-specific revelations but help viewers calibrate appropriate disappointment or elation for outcomes. Quantification offers clearer context for live viewing and highlights, reducing reliance on misleading broadcaster narratives such as lifetime split counts. The approach prioritizes contextual clarity and viewer framing over novelty of insight.
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